Learn about the role of the audience in the consumption of online material
Identify how sites use interactivity to appeal to their audiences
Starter
Find out about the broadcast of HG Wells "War of the worlds" in 1938. Why did the audience react they way they did?
The Active audience
Todays audience are active participants in their consumption of media - no more so than when using web based media. The question is no longer what does media do to the audience but rather what do audiences do with the media. Today you are going to look at audience participation and think about how media is geared towards this.
Explain all of the ways the audience is encouraged to interact with this site
Write a paragraph explaining why you think this level of interaction has been included and what you enjoy about it.
Social Media
Social media is becoming an increasingly important part of all websites and audience interaction. Think about how many websites have links to Facebook, Twitter & Google+. Think about how many people you know with accounts.
Task
Find out about targetted advertising on social media sites
Add this information to your document
Explain why YOU think companies/organisations are so keen for you to connect socially with them.
Write a paragraph explaining how YOU use social media - what do your do on Facebook, what do you tweet (not specifics, generalisation like "I tweet what I'm up to so my mates know what I'm doing")
Plenary
In pairs - discuss the importance of social media and how you think it will increase in the next 5 years.
Objectives
Starter
Find out about the broadcast of HG Wells "War of the worlds" in 1938. Why did the audience react they way they did?The Active audience
Todays audience are active participants in their consumption of media - no more so than when using web based media. The question is no longer what does media do to the audience but rather what do audiences do with the media. Today you are going to look at audience participation and think about how media is geared towards this.Task
Social Media
Social media is becoming an increasingly important part of all websites and audience interaction. Think about how many websites have links to Facebook, Twitter & Google+. Think about how many people you know with accounts.Task
Find out about targetted advertising on social media sitesAdd this information to your document
Explain why YOU think companies/organisations are so keen for you to connect socially with them.
SHARE YOUR WORK WITH ME - PENGUINWEB@GMAIL.COM
Homework
Write a paragraph explaining how YOU use social media - what do your do on Facebook, what do you tweet (not specifics, generalisation like "I tweet what I'm up to so my mates know what I'm doing")Plenary
In pairs - discuss the importance of social media and how you think it will increase in the next 5 years.